The Brief

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Before You Send

Make the first message useful.

A good brief gets a good reply. Two lines is fine, we’ll ask follow-ups. But if you can, tell us:

The real deadline

Not the "wishful" one. Timelines shape scope more than budget.

Who it's for

Audience, market, and the closest competitor you'd rather not resemble.

What already exists

Old brand, current site, past attempts. Even links to broken ones help.